OS RECURSOS DA NEUROARQUITETURA APLICADOS NO CONFORTO ARQUITETÔNICO: AMBIENTES DE TRABALHO

Abstract

Considering that contemporary work environments are embedded in a dynamic marked by high productivity demands and constant transformations in professional relationships, it becomes necessary to understand how architectural space can influence human behavior. The central problem lies in the incorporation of neuroscience evidence into the planning of corporate environments, which can compromise the quality of the user experience and the performance of activities. The objective is to analyze how neuroarchitecture resources can be applied to promote architectural comfort in work environments. To this end, a qualitative and descriptive approach was adopted, based on a literature review of authors such as Juliana de Albuquerque Paiva, Eve A. Edelstein, and John P. Eberhard, as well as a case study of the Veolia office in São Paulo, designed by Pitá Arquitetura. Thus, the articulation between theoretical framework and empirical analysis showed that design strategies based on neuroarchitecture contribute to the sensory organization of space, improved environmental perception, strengthened sense of belonging, and optimized professional performance. This leads to the conclusion that the conscious application of neuroscientific principles in corporate design is a relevant tool for improving architectural comfort and enhancing the relationship between the individual and the built environment.